Digital Talks at VICENZAORO to be better prepared for the challenges of digital innovation
Companies are, in fact, having to face constantly evolving markets that are increasingly more interconnected through digital channels and technologies. These 30-minute Digital Talks will involve renowned experts who will speak about practical cases providing ideas and tools. The themes are on-line sales, how to open a professional account, how to create an insertion, what sales strategies and formats should be adopted and also, how to build a good reputation and become a successful seller. All companies can convert, or at least integrate, their traditional business with on-line business through new ways of managing company procedures and relations with partners and customers. The speakers will be renowned experts and operators, not only from the gold and jewellery sector, who will narrate their experiences, providing ideas and tools applicable to the retail world. Like Giovanni Guardalben from Highstreet.io and Nicola Antonelli from Luisa Via Roma on the LUISAVIAROMA.COM case. Gianluca Pellegrinelli, entrepreneur and consultant for eBay Italia, will speak about the eBay case and Virginia Manocchio from Google will intervene on companies in the luxury and jewellery sector that are developing strategies for using digital to increase brand awareness, for internationalization and E-commerce as well as to attract more people into the stores. The aim is to provide suggestions and answers to the multitude of questions that digital evolution poses, by illustrating experiences and awareness about the opportunities and risks.