Lowell: top quality Made in Italy watches
The players of this September’s edition of VICENZAORO, scheduled to take place from 22nd to 26th September, include Lowell, a Modena-based company that has specialized in creating and producing watches since 1969.
“Measuring time is an art. And, for us, it is also a passion,” affirms Liliana Caselli, an example of female management, that she has passed on to her sons, the Rovatti brothers, now the second generation to represent that necessary renovation made up of new strategies and target expansion.
The company has always aimed at creating the right instrument for living and measuring time and, in recent years, after a twenty-year experience in the field of wrist watches, it has also been creating new lines. Among these is Fonderia, a brand inspired by reviewing vintage style with hand-crafted, Italian-made straps, H2x with its youthful style and in a wide range of colours based on a model made in several sizes, as well as exclusive licences for Italy’s leading first league football teams.
During VICENZAORO September 2018, the company will also be presenting The Captain, a perfect union between vintage style and sportiness, with old-looking indicators and one-directional bezel, resistant up to 100 metres, screwed on crown and back. It also features a Made in Japan movement and a steel, Milan-link wristband or vintage strap in Italian-made leather. And then there is The Alchemist, the first automatic watch created by Fonderia that unites class with fashion: clean lines, dial in a timeless style and an automatic Japanese movement that is the true soul of a watch designed for all those who only want the best.
Top quality Italian production, minute by minute.