Mattioli grows and aims at Europe
A year of “double digit” growth for Mattioli, which is investing in digital to strengthen brand awareness.
As Licia Mattioli, the company’s Managing Director, declared to PambiancoNews: “We are working on the development of two macro communication directions, one devoted to Millennials, with a campaign transmitted on the web and social networks, and more transversal advertising, transmitted in the top journals. The focus of the campaign? The Puzzle collection.”
The brand – which achieved revenues of 43 million Euros in 2017 – is counting on research into materials and the use of new technologies, launching absolutely original jewellery collections, created through the work and experience of a team of 50 master goldsmiths.
“We already have an e-commerce platform on which the Puzzle collection can be found,” says Mattioli. “I believe that on-line is the channel of the future, but only for a precise part of our offer, not for every collection. Sales will develop on our portal as well as at our retailers.”
And the brand’s collections are distributed by selected jewellery multi-brands in Italy and the world and by the company’s flagship store in Rome.
The aim? European growth: “2018 saw our entry into the United Kingdom, a market that is giving us better results than expected. In fact, the assumptions were nervously linked to Brexit and the knowledge that the British public’s taste is extremely different in terms of jewellery to that of continental Europe and the Mediterranean basin. But the results are already very good with an immediate expansion of the distribution network.”
Mattioli is also working on consolidating the Swiss, German and Austrian markets. In Europe, Italy is still the company’s top market, followed by the Benelux countries. The United States, Russia and Japan are the best non-European markets. And, among the countries where the company has recently docked, is Saudi Arabia, with a corner in the Rubaiyat luxury department store.