Vicenzaoro September 2019: an increase of foreign visitors
The September 2019 edition of Vicenzaoro - the Jewelery Boutique Show was a rich edition with about 1300 brands present. There was a 10% increase at VOS in foreign trade members, who arrived from 117 nations worldwide. Overall the rise in foreign trade members was led by the Middle East (+23%), North America (+22%), Russia and Ukraine (+19%) and Asia (+18%) with a particular increase by Japan (+43%). Europe, which is still the most numerous source of trade visitors for Vicenzaoro (accounting for 59%), remained steady with signs of a particularly positive nature from Portugal (+51%), Romania (+28%) and Austria (+9%).
During the 5 expo days, over 500 buyers were hosted in Vicenza from all over the world, thanks to the support of the Ministry for Economic Development via the ITA Agency and two important agreements were signed: one with Assocoral, the association of manufacturers of Coral and Cameos, to highlight the Campania district and one with with AFEMO - Association of gold machinery manufacturers – for the promotion of a highly acclaimed sector, T-Evolution, the exhibition’s technological and innovative core, thus had an even higher profile at the expo centre, complemented by a busy program of workshops and seminars.
An integral part of the expo consisted precisely in talk shows and appointments with key international players on sustainability, innovation and technical and digital training.
Finally, there was also VIOFF, Vicenzaoro’s program of Out-of-show events. “Golden Arts” with original installations – thanks to Dalì Universe – from the genius of Dalì. An exceptional event throughout the old town centre, a collaboration between of Vicenza Municipality and IEG, which also featured dance, music, theatre and literary events which ensured that the sector’s thousands of international trade members’ visit was unique and unrepeatable.