International Event

Friday, 01 June 2018

The curtain goes up on JCK Las Vegas

The curtain goes up on JCK Las Vegas

JCK Las Vegas, the most important gold-jewellery Show in North America, starts today and VICENZAORO will be there with over 100 Top Italian Jewellery Brands representing
Italian quality, craftsmanship, creativity and excellence .

With the aim of providing maximum support to Italian companies exhibiting at one of the most important strategic markets for Made in Italy, ICE – Italian Trade Commission, Houston Office, in collaboration with Confindustria Federorafi has developed an innovative communication and marketing plan totally dedicated to digital. Through a purposely set-up website  - www.teijewelry.com - the “Discover The Extraordinary Italian Jewelry in Las Vegas 2018” project) presents all the Italian companies exhibiting in Vegas. Among the initiatives scheduled, an important digital campaign has been launched with the involvement of internationally recognized US social media influencers who will promote the Italian Brands at Vegas using the official #TheExtraordinaryItalianJewelry hashtag.

Besides the VICENZAORO Italian Passion. Made with Love exhibition area, there will also be a dynamic welcome lounge for networking events where trends will be featured with TRENDVISION Jewellery + Forecasting as well as trend sessions attended by journalists and American buyers.

Lastly, on Sunday 3rd June, from 10.30 to 11.45 am, there will be a further appointment with trends entitled “OVERVIEW 2020. Mapping Design and Product Directions for the upcoming Seasons. Markets Trends, Ideas & Inspirations” organized by Paola De Luca, Creative Director and Forecaster of TRENDVISION Jewellery + Forecasting in “The Showcase”, the special area for JCK Las Vegas educational events.

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