International Event


Not Ordinary Watches

N.O.W is the exclusive exhibition area inside the Icon District in Hall 7 specifically devoted to Made in Italy and European watches, recognized for their innovative know-how and excellent design. A dynamic and functional space that groups together, interprets and tells the stories of the collections of 12 brands, each very different in terms of heritage, but all united by a profound communication and image impact.
N.O.W. is becoming a mandatory destination for all those visitors, buyers and traders in the Italian and international sector who want to have an updated and contemporary vision of the watch world. A world that is increasingly more connected to that of jewellery, both in terms of the logics linked to continually evolving distribution channels and the markets of reference, which are becoming closer and more parallel, as well as the aesthetic and lifestyle values that watches, like jewellery, now transmit.


Altanus products stand out for their personality that expresses obvious love for complicated mechanisms, elegant combinations, style in the details, preciousness of materials and constant research into a highly striking, innovative and decidedly Made in Italy design, as well as an excellent quality-price ratio. The philosophy of safeguarding tradition and its values makes Altanus a reference model as a company which, although founded on the past, constantly keeps its dynamic and creative eye on the future.

Green Time

The philosophy of Green Time philosophy is based on respect for the environment. Green Time aim is the sensitize the greatest number of people possible to the importance of safeguarding forests and a sustainable economy. This is why Green Time is a line of products made of 100% natural wood, handmade and studied to help and respect our planet. Green Time products contain no toxic or artificial materials whatsoever and are designed to be environmentally-friendly.

L. Kendall

Mounir Moufarrige, developer and creator of innumerable successful brands, has re-launched the L. Kendall London 1742 brand and is delighted to present it for the first time in Italy at VICENZAORO. Larcum Kendall was an acclaimed pioneer of English watch-making, recognized in the 18th century for having created the K1 naval chronometer. The new L- Kendal watch collection is inspired by the K2 chronometer, famous for having survived the mutiny of the Bounty and to have returned to England, still working, about 70 years later.


The pride and joy of Italian watch-making, LOCMAN ITALY, founded on the Isle of Elba in 1986, is a blend of Italian style, ancient watch-making traditions and new manufacturing technologies.
LOCMAN watches stand out for their innovative materials, such as titanium, carbon fibre and other high-tech alloys. Contemporary, casual, ultra-light and resistant, LOCMAN watches are much appreciated by an increasingly demanding public that is on the look-out for something unique, special and trendy, yet never over-the-top.

Louise Erard

Founded in 1931 in La Chaux de Fonds, Louis Erard is a trendy and sought-after Swiss watch brand, which merges classic style with modernity features, by perfectly combining Swiss craftsmanship tradition, design and an affordable price selection. The men's collection complications are developed in-house. Eberhard Italia is the new exclusive distributor for the Italian market.


The company, which takes its name from an authentic legend of military aviation, the Memphis Belle B-17 bomber, produces such high-quality waterproof watches and chronographs, meeting every need, that they are used by many special military and aviation units for operations and missions both in Italy and abroad. The choice of material and the design and production methods of each individual model are specifically devised to obtain the maximum in terms of function, resistance and precision.

Maurice Lacroix

Maurice Lacroix has set itself a clear objective: both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection, extraordinary timepieces. Those who appreciate lasting value derived from the synergy of traditional watchmaking, creative development work and the latest technology, need absolutely a timepiece from Maurice Lacroix.

Paul Picot

The rediscovery of the art and culture heritage on which the Swiss watch-making tradition is based is the philosophy behind the Paul Picot brand. Nothing is taken for granted, considered ordinary or "standard" in a Paul Picot. Each component of the watch, up to the tiniest detail, is meticulously attended to and finished. The result is always excellent. In the harmony of its shapes, a Paul Picot expresses the elegance and strength of Switzerland's great artisan watch-making tradition.


Pryngeps, a brand that, in 2016, celebrated its sixtieth birthday, is a reference to Italian style throughout the world and has knowingly managed to grow and innovate over the years without ever losing touch of the familiar feel it began with. Pryngeps watches symbolize passion, Made in Italy tradition, mechanics and comfort. The company's aim is to make sure that "there is a Pryngeps watch for every emotion."

Storm London

Us3 srl is a new company, whose partners, specialized in the watch and jewellery world, cultivate a new ideology: to take the sale of those international brands that are enjoying such enormous success on the world markets to Italy. Us3 immediately became the only distributor of the Storm London brand in Italy, an icon in the watch sector for its innovation and exclusive, unconventional design. In fact, Storm London is a fun fashion brand for those who have the courage to be different.

Thomas Sabo

THOMAS SABO is a leading brand on the jewellery, watch and beauty market operating on all five continents. Globally, the company co-operates with more than 2,800 trade partners as well as leading airlines, cruise companies and airport destinations.
THOMAS SABO's mission is to create a product that inspires and fascinates people as well as to make creative leeway in the future by building on inspiring ideas and its many years of experience.


WeWOOD, established in Florence in 2009, draws inspiration from a passion for watch-making and its commitment to environmental protection which, together with creative talent, led the company to become the first to create and develop wrist watches made of recycled wood. WeWOOD sums up the Italian ability to create unique design items with the need to safeguard the environment through a responsible supply of raw materials.

Live #vicenzaoro

    Vicenzaoro app

    An on-line guide that includes the complete exhibitor directory, photographs of the collections, services, hall maps with stand locations: the entire Show at your fingertips on a mobile device.

    Subscribe to the newsletter

    Follow us on

    © ITALIAN EXHIBITION GROUP SpA© All rights reserved - Via Emilia 155, 47921 Rimini - CF/PI 00139440408 - Registro Imprese: Rimini P.I e n. Reg. Imprese 00139440408 - Capitale Sociale € 52.214.897 i.v.
    Your browser is out of date!

    Update your browser to view this website correctly. Update my browser now