Not Ordinary Watches
N.O.W is the exclusive exhibition area inside the Icon District in Hall 7 specifically devoted to Made in Italy and European watches, recognized for their innovative know-how and excellent design. A dynamic and functional space that groups together, interprets and tells the stories of the collections of 12 brands, each very different in terms of heritage, but all united by a profound communication and image impact.
N.O.W. is becoming a mandatory destination for all those visitors, buyers and traders in the Italian and international sector who want to have an updated and contemporary vision of the watch world. A world that is increasingly more connected to that of jewellery, both in terms of the logics linked to continually evolving distribution channels and the markets of reference, which are becoming closer and more parallel, as well as the aesthetic and lifestyle values that watches, like jewellery, now transmit.