THE WATCH ROOM


The Watch Room, located in the LOOK district pavilion, dedicated to fashion jewelry, is a space of great visibility, elegant and functional, where twelve brands present the latest collections and previews, in the most important moment of the year in view of the purchases of final clientele for the Christmas holidays.

The Watch Room, above all, represents an accurate international selection of the world of mechanical and quartz powered watchmaking more attentive to a balanced price-quality ratio, with a very dynamic commercial profile and a distribution for the Italian and European market still to be developed in a capillary fashion.

All this in order to create, in the best B2B spirit, a truly effective and satisfactory partnership between producers-distributors and points of sale. All of the above is achieved through the power of modern and integrated communication, both online and offline, that VICENZAORO knows how to field.

ALTANUS

Altanus is a company born at the beginning of the last century as a workshop specialized in refined and exclusive products and its production stands out because of a personality that expresses obvious love for complicated mechanisms, elegant combinations, style in the details, preciousness of materials and constant research into a highly striking, innovative and decidedly Made in Italy design, as well as an excellent quality-price ratio. The philosophy of safeguarding tradition and its values makes Altanus a reference model as a company which, although founded on the past, constantly keeps its dynamic and creative eye on the future.

Atto Verticale

Atto Verticale is a watch brand created by the design studio Masera Design in 2016, which after a several years experience in the watch industry has created a hand-wound wrist watch, with an unconventional design and strong personality. In particular, the distinctive feature is the movement, in between two sapphire crystals, that floats giving the watch a powerful and distinctive personality. The watch brand Atto Verticale is the first self-production already launched in the market, but will not be the only one. They are planning to create several single product brands, under the mark of Masera Design. In September, will be launched on the market Offstage,a new watch with a strong identity and aesthetic innovation.

Bering

Bering watches are made from first-class materials, which have guaranteed durability and are in perfect harmony with the timeless design.
Timelessly beautiful and long-lasting like the icy landscapes of the arctic, Bering uniquely blends minimalist danish design with strong, high-quality materials. inspired by the beauty of the arctic, the style of the Bering watch and jewellery collection is characterised by clear, streamlined forms and pure elegance.
Treading new ground, venturing into unknown territory: the danes Vitus Bering and Rene Kaerskov link these ideas with the Bering brand. this is the only way in which a vision can become reality and so the brand Bering is successfully made up of the perfect combination of extraordinarily hard materials and an extremely slim design.

Carl Edmond

Carl Edmond is a new Swedish watch brand designed by Eric Giroud and Adrian Glessing. The watches by Carl Edmond are lovable, bold and kind. They come in two different shapes: the round elegant classic – Ryolit, and the bold square – Granit and they are available in 7 colors.
The Carl Edmond watches are expression of the values of the brand, and they are designed for a courageous and joyful audience, confident, fashion forward and striving for more with some light-heartedness in them. Carl Edmond are about embracing everyone and offering a watch to the citizens of the world, our community will be filled with people from all kinds of backgrounds with a shared love for great style, boldness and joy.

Junghans

Junghans was founded in 1861 in Schramberg, Germany, and from the beginning it is specialized in the development of high precision mechanisms with the production of chronometers. The philosophy of Junghans has remained unvaried over the years, in fact, even today, an innovative spirit and the relentless pursuit of precision are the key beliefs that drive business growth. Each watch is produced with great attention to detail, technological expertise and high standards of design and quality. The collection comprises charismatic timepieces reflecting the history and present of the company. As multi-faceted as the Junghans portfolio, there is a single uncompromising standard: combining traditional processing with cutting-edge technology and design.

Klokers

The brand Klokers born in Switzerland in 2014 from the desire to create a customizable product halfway between watchmaking, fashion and design.
The Klokers design, in fact, has always been based on the strong concept of interchangeability, to respond to the increasing demand for personalization in the modern era. starting from this requirement, "Klokers Key" was conceived: a patented fixing system that allows to quickly unhook the case from the strap/accessory. The combinations - of watch heads, straps, accessories, materials, colours, and the uses, round the wrist, in your pocket, on your desk, etc. are virtually endless. The care in the realization and the choice between many colors of watches and accessories, makes the difference and allows each enthusiast person to create his own style.

Locman

The pride and joy of Italian watch-making, LOCMAN ITALY, founded on the Isle of Elba in 1986, is a blend of Italian style, ancient watch-making traditions and new manufacturing technologies.
LOCMAN watches stand out for their innovative materials, such as titanium, carbon fibre and other high-tech alloys. Contemporary, casual, ultra-light and resistant, LOCMAN watches are much appreciated by an increasingly demanding public that is on the look-out for something unique, special and trendy, yet never over-the-top.

Louise Erard

Founded in 1931 in La Chaux de Fonds, Louis Erard is a trendy and sought-after Swiss watch brand, which merges classic style with modernity features, by perfectly combining Swiss craftsmanship tradition, design and an affordable price selection. The men's collection complications are developed in-house. Eberhard Italia is the new exclusive distributor for the Italian market.

MEMPHIS BELLE

The company, which takes its name from an authentic legend of military aviation, the Memphis Belle B-17 bomber, produces such high-quality waterproof watches and chronographs, meeting every need, that they are used by many special military and aviation units for operations and missions both in Italy and abroad. The choice of material and the design and production methods of each individual model are specifically devised to obtain the maximum in terms of function, resistance and precision.

Pryngeps

Pryngeps, a brand that, in 2016, celebrated its sixtieth birthday, is a reference to Italian style throughout the world and has knowingly managed to grow and innovate over the years without ever losing touch of the familiar feel it began with. Pryngeps watches symbolize passion, Made in Italy tradition, mechanics and comfort. The company's aim is to make sure that "there is a Pryngeps watch for every emotion."

Victorinox

Born in a cutlery workshop in 1884, Victorinox has stood for quality, functionality, innovation and legendary design for more than 130 years. Since 1989, Victorinox has added to its range of products the watches produced in Switzerland. Each watch is made and designed to achieve the perfect balance between performance and timeless elegance. Victorinox guarantees that its products meet the highest standards in every area and that quality is always unexceptionable.
Tradition, quality and innovation have always been the values that guide the company. The company's philosophy is based on solid values that guarantee its continuous growth.

Wewood

WeWOOD, established in Florence in 2009, draws inspiration from a passion for watch-making and its commitment to environmental protection which, together with creative talent, led the company to become the first to create and develop wrist watches made of recycled wood. WeWOOD sums up the Italian ability to create unique design items with the need to safeguard the environment through a responsible supply of raw materials.

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