Organized by

News

Wednesday, 12 April 2017

AT VICENZAORO SEPTEMBER THE GENERAL MEETING OF MUJERES BRILLANTES

AT VICENZAORO SEPTEMBER THE GENERAL MEETING OF MUJERES BRILLANTES

The “Mujeres Brillantes” mission is to help women in the jewellery and watch sector to consolidate their business by networking and sharing their own professionalism and experience. The “Mujeres Brillantes” chose Italian Exhibition Group (IEG) and the VICENZAORO platform due to their mutual vision of gender equality and the respect and attention paid to women at the head of jewellery companies.

The “Mujeres Brillantes” united into an association in 2016 during the second week of the diamond at the World Jewelry Hub, in order to share experiences and present themselves as a united group to the jewellery industry. They particularly noticed the need for targeted communication on the female world - the main receiver of jewellery products and precious stones - and for divulging a gender perspective within the jewellery sector.

“Our overall sensation is that the industry is too focussed on sales rather than on the actual buying experience or the interiorization of other elements," said Mujeres Brillantes President, Ali Pastorini. "As women, we instinctively understand that the act of buying ought to be a special and intimate moment that goes beyond a business transaction." More than a simple campaign, the intention of the group is to improve the marketing approach upstream and to offer a new look at the sector through a female eye.

The www.mubri.com website was generated with the same spirit - a channel designed to exchange experiences and, above all, to provide space and voice to women working within the jewellery sector so that they can express their opinions about problems and important questions concerning the gold and jewellery world. “We are a group that includes," says Pastorini, "not one that excludes. The YouTube channel, social networks, website and these international meetings aim to involve everyone and gather experiences, incentives and suggestions."  

Live #vicenzaoro


    DOWNLOAD OFFICIAL VICENZAORO APP FOR FREE

    A complete guide to make your visit smooth, always at hand. Your badge, the exhibitors list, the maps of the halls, the events program and all the useful information to get around Vicenzaoro in the best possible way.

    Subscribe here

    Consent for the purposes of privacy
    Having read the information communicated to me, I declare the following intention regarding the processing of data for independent direct marketing purposes by third-party IEG partners (purpose 4 of the privacy notice).

    SUBSCRIBE TO THE NEWSLETTER

    Subscribe to our newsletter to stay up to date on the latest news in the world of jewelry and events.
    © ITALIAN EXHIBITION GROUP SpA© All rights reserved - Via Emilia 155, 47921 Rimini - CF/PI 00139440408 - Registro Imprese: Rimini P.I e n. Reg. Imprese 00139440408 - Capitale Sociale € 52.214.897 i.v.