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Wednesday, 12 June 2024

Tenniscore: Sporty Elegance Conquering the World of Jewellery

Tenniscore: Sporty Elegance Conquering the World of Jewellery

The on-court exploits of Jannik Sinner, today the strongest Italian tennis player in the world, and the planetary success of Luca Guadagnino's film 'Challengers' - starring the much-loved Zendaya in a story set in the competitive world of tennis, using the game as a metaphor for love and friendship relationships - have given rise to a veritable aesthetic phenomenon that identifies itself with the term Tenniscore, destined to rage this summer. A trend that, after conquering fashion, has also begun to infect the world of jewellery, putting the spotlight on a timeless classic: the tennis bracelet.

A model that, let us remember, owes its name to the famous tennis player Chris Evert. During a US Open match in 1987, Evert lost his precious diamond bracelet on the court, interrupting the match to look for it. Since then, the term 'tennis bracelet' has entered the fashion vocabulary, describing a design with a continuous row of diamonds or other precious stones mounted on a thin, flexible metal profile.

Today, its iconic design is once again captivating, through contemporary interpretations by brands that continue to propose the concept as a symbol of casual elegance. The new jewellery is characterised by minimalist design and unmistakable brilliance, offering the perfect combination of simplicity and sophistication. Crieri is certainly among the made-in-Italy jewellery brands one thinks of when one speaks of the Tennis bracelet, which the maison has always interpreted in an exclusive contemporary key.

In order to renew its value and aesthetics, the brand has launched an innovative version on the market: an elastic model, the subject of an international patent, part of the new G.O.A.T. (Greatest Of All Time) project, with which the company testifies to its attitude to continuous evolution. Flexibility, as a synonym for versatility, also belongs to the creations by Serafino Consoli, such as the diamond and gold ring, structured on 5 wires, which can be transformed into a bracelet with a simple gesture. Lisa Osimo, the young and enterprising creative director of the Lisa O. brand, has transformed a jewellery classic into a new contemporary must-have: the Tiara Hanna in 18-carat gold with brilliant-cut diamonds and a teardrop-cut diamond makes use of a special design that allows it to be transformed into a beautiful choker.

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