BE GREEN(ERY), BE GLAM
A trend also followed by Pantone, the American company specialized in cataloguing colours, which, for this year, has chosen Greenery: fresh, revitalizing tones, the symbol of change, positivity and regeneration. An airy and oxygenizing colour, able to bring people closer to the beauty and purity of nature, evoking meadows, leafy shoots and outdoor spaces. Besides being a symbol of change and rebirth, Greenery is also an invitation to ecology, to environmentalism and sustainability. In order to select the colour of the year, the institute constantly monitors and analyses industrialized market trends. However, the public's growing attention - especially the younger and more evolved generations - to environmental and sustainability themes, to which the colour green has been associated since the 1960s, played a significant part in electing Greenery as colour of the year.
An authentic green revolution is underway contaminating every creativity sector, from fashion to jewellery, from design to cosmetics, placing “beautiful” next to “good”. Sustainability built on social justice and traceability, from the raw material to the finished product, natural materials, handcrafted processes, recycling and re-usage. The luxury industry is adjusting to making sustainability, respect for the environment and social responsibility its own calling. Green is becoming more and more glam and is not only good for the environment but also for business.