Challenge of marketing jewellery to Millennials to be focus of Fiera di Vicenza and CIBJO seminar
The seminar reflects the commitment of CIBJO and Fiera di Vicenza towards Corporate Social Responsibility and sustainability that they pursue together through their official membership in the Economic and Social Council of the United Nations (ECOSOC). The Millennials are the generation of larger consumers and, potentially, more lucrative since the legendary Baby Boomers of the end of twentieth century. Their degree of appreciation for fine jewelry purchases will largely determine the growth and the prosperity of the industry in the coming years, but there is no guarantee. To examine the subject, Fiera di Vicenza and CIBJO have created a team of experts that offers different perspectives.