Thursday, 10 September 2020

Creativity and audacity for Corum

Creativity and audacity for Corum

It was 1955 when CORUM adopted creativity and audacity as its guiding principles. The brand’s path, charted by its founders and faithful to its iconic collections, enriched with a modern and powerful touch that bears the distinctive mark of innovation and technical discoveries.

Collections by Corum are now famous and the Golden Bridge model, dating back to the 1980s, is still a unique construction in watchmaking, an original creation in which the linear movement forms both its calibre and the greater part of the watch’s dial.

Created in the ‘60s, the first Admiral’s Cup model, however, was an unusual watch with a square, water-resistant case. Today’s collection is an evolution of the 1983 redesigned Admiral's Cup model with its instantly recognizable 12-sided case and nautical pennants on the dial. Over the years, this collection dedicated to the world-famous regatta has not only become one of CORUM’s mainstays, it is also one of the most iconic, sailing-inspired watches on the market.

Then there is the Heritage collection that expresses a form of daring and timeless creativity based on the brand’s more than fifty years’ technical and aesthetic experience. And the Coin Watch, from the Heritage collection, was built with an ultra-fine movement located between the obverse and reverse sides of a real gold, $20 Double Eagle Coin. This model has been worn by many United States presidents and top celebrities, including artists and Nobel Prize winners.

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