One hundred Italian companies to promote “Premier”
One hundred players in the gold-jewellery sector for IEG's road show, which recently set off from Arezzo to travel to the main Italian districts of reference, stopping at Tarì di Marcianise and Vicenza and terminating yesterday in Alessandria.
The road show was devised to present the new Premier Show to associations and companies as well as the opportunities offered by the agreement signed between IEG and Emerald Expositions LLC (EEX), the organizer, among other things, of the prestigious COUTURE show in Las Vegas, historically one of the most strategic locations for Italian gold and jewellery in the United States.
In fact, as of 2019, IEG will be directly organizing the Italian Premier Show Hall set up in the Las Vegas Convention Center to run alongside the AGTA GemfairTM Las Vegas and Las Vegas Antique Jewelry & Watch Show. At the nearby Wynn Hotel, where COUTURE is held, IEG will also be acting as Talent Scout and exclusive agent.
The Premier Show, where the Italian hall will play a leading role, will present a selection of international quality and high range gold and jewellery companies.
IEG therefore strengthens its role in supporting the development of Made in Italy on the American market, an area of prime importance for our top products.