The green manifesto of Swarovski
Swarovski today opens an important chapter in its history by enhancing the concept of a sustainable economy, which has always been the cornerstone of the strategy of its founder, Daniel Swarovski, a visionary and great innovator who in 1985 started the production of crystals with cutting-edge techniques.
To grow the company, then, CEO Robert Buchbauer strengthens its commitment to sustainability. "The world is changing rapidly and with the Covid emergency, we cannot ignore it. It is important for us to reduce waste along the entire production chain, with circular business models ”.
The Swarovski Ecological Manifesto presents a series of goals defined and supported by the United Nations Sustainable Development Goals. This is a "climate action" to support the reduction of atmospheric and water pollution or sustainable management of resources both in terms of the supply of raw materials and the production and distribution of crystals and finished products.
In terms of consumption and production, Swarovski's sustainable innovation consists of investing in new burners that use oxygen combustion. In this way, energy consumption and carbon emissions can be significantly reduced. In an open letter talking about the fight against greenhouse gas emissions, waste reduction, the use of sustainable materials and certified or recycled raw materials, the CEO underlines the commitment to guarantee a healthy, safe and compliant working environment. United Nations standard.
The program also develops on another side: inclusiveness. In fact, Swarovski places greater importance on a work environment where people feel respected and appreciated, promoting a healthy balance between work and private life.
“We want to be recognized as a brand built on the basis of equality and inclusiveness. Not only. We want to foster, through education, people's ability to make informed decisions, then helping them in the realization of their most daring dreams ".