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Monday, 01 February 2021

The new era of Tiffany

The new era of Tiffany

The French group LVMH closes the year 2020 with a decline in the fourth quarter of 2% for the Jewelry and Watches division, and defines the new course of the recently acquired Tiffany & Co. brand.

With the purchase transaction closed in the first week of January and the new board appointed, which saw the departure of CEO Alessandro Bogliolo and Artistic Director Reed Krakoff, LVMH is also thinking about a repositioning of the American maison.

An operation of almost 14 billion euro which, in addition to upsetting the management, immediately entered into the merits of the product offer, with the aim of focusing more on gold and precious stones.

Therefore, no longer just silver, but in the future Tiffany will be increasingly synonymous with exclusivity and desirability, with a price for the top of the range that will go over 100 thousand euros.

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