News

Wednesday, 07 September 2016

VICENZAORO September 2016: Core platform for the international Gold and Jewellery Industry

VICENZAORO has once again confirmed its status as a core platform for the international gold and jewellery industry. The five-day September 2016 show, which concluded this afternoon, provided attendees with a strategic opportunity to monitor trends in the world market, during a particularly complex period for the global business. As always, it was a valuable precursor for the end-of-the-year holiday period, when the highest number of sales is traditionally recorded.

With its September event, Fiera di Vicenza was again able to show the leading players of the high-end jewellery market the unique exhibition format of VICENZAORO The Boutique ShowTM. It is a modern and elegant layout that provided clarity and simple navigation through the halls, with currently five communities of exhibitors (becoming six at the January fair), organised according to the markets each serves – ICON, LOOK, CREATION, EXPRESSION, and ESSENCE.

Once again the innovative layout generated positive feedback for its ability to boost the number of relevant business meetings conducted by attendees, and for assisting buyers to accurately target the most appropriate exhibitors, with the help of digital tools, such as the VICENZAORO app.

Buyers and trade professionals from 115 different countries were exposed to the most on-trend collections of gold and jewellery, showcased by 1,300 brands from all of Italy’s gold districts (Vicenza, Valenza, Arezzo, Milan, Naples, and Caserta), as well as 35 other countries.

The international character of VICENZAORO September was underscored by the fact that 37% of the exhibitors came from outside of the coutry. At the same time, their local counterparts epitomised the very best of Made in Italy, in all product ranges, sealing VICENZAORO’s status as the only genuine jewellery trade show for national excellence.

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