VICENZAORO September 2018: among records, trends and beauty
Among events, partnerships, contents, new ideas and the participation of the entire city and its leading and historical organizations, VICENZAORO September 2018 – the Jewellery Boutique Show, the international gold and jewellery trade show organized by Italian Exhibition Group S.p.A. (IEG) at the Vicenza Exhibition Centre from 22nd to 26th September, has come to a close.
Positive signs from the sector and the event affirm the Show as Europe’s most prestigious and important gold and jewellery showcase. Moreover, IEG strengthens its role as an operator able to systematize in the promotion and growth of a sector that exports 85% of its production.
The number of countries attending the Show grew (117) with over 40% of foreign visitors. The overall visitor attendance was in line with that of the September 2017 edition and there was a boom in the number of visitors from China, which rose by 73%, also due to the lowering of import duties. A consistent +23% growth in visitors from the United States was recorded, while those from the United Arab Emirates and Europe remained stable.
1500 buyers and 140 journalists populated the 5 days of the Show, selected in collaboration with the Ministry for Economic Development, through the ICE Agency (Italian Trade Agency) and in close coordination with Confindustria Federorafi.
But VICENZAORO is not just business with its more than 30 educational events open to exhibitors and visitors alike, numerous chances for debate and further information on the sector amid product innovation, consumption modalities and the market trends bound to leave a mark. These were just some of the aspects under discussion during VISIO.NEXT: TRENDS, the first round table at VICENZAORO September, which gathered together international experts, including top influencers and leading jewellery companies and insiders.
The series of Digital Talks, organized in collaboration with Confcommercio Federpreziosi, and Gem Talks, organized by the Italian Gemmological Institute and sponsored by CIBJO, Borsa Diamanti d'Italia, Confcommercio Federpreziosi and Associazione Gemmologica Italiana, also met with enormous success.
Moreover, during this edition, Paola De Luca – Creative Director and Forecaster – presented TrendBook 2020+, the publication compiled by VICENZAORO’s independent research centre, TRENDVISION Jewellery + Forecasting – that offers an overview of the trends that will be influencing the jewellery world, consumer attitudes and international luxury market situations in the next 18 months.
The new entries at this edition included T.EVOLUTION - Jewellery Machinery & Technology, organized in collaboration with Centro Produttività Veneto, (CPV). A project with an innovative exhibition-training format, specifically dedicated to jewellery and gold processing technologies and machinery, whose core focus was on the digital methodologies that are being increasingly used in jewellery creation procedures.
Interest in the world of watches is also growing: The Watch Room hosted the latest collections and previews of twelve independent brands at the most important time of the year for final customer purchases, in view of the coming Christmas celebrations.
An edition that saw the participation of the entire city of Vicenza, as the New York Times highlighted, thanks to a full programme of events in the Exhibition Centre but, above all, with the first edition of VIOFF, the Fuori Fiera (Off Show), promoted by the Municipality and supported by IEG and other economic categories.
Additionally, to coincide with the VIOFF evening, Vicenza’s Museo del Gioiello jewellery museum presented its new and extraordinary temporary exhibition entitled “Jewels of Power; Crowns and Tiaras”, under the curatorship of Alessandra Possamai and open to the public until 17th March 2019.