A better-than-expected 2024 for Damiani

The Damiani Group is set to close its fiscal year on March 31, 2025, with consolidated revenues exceeding €380 million, an increase of over 10% compared to the previous year.

The results surpass expectations, standing out in a particularly complex year for the luxury sector. A series of strategic initiatives has fueled growth, from the celebration of Maison Damiani’s Centenary to the appointment of Academy Award-winning actress Jessica Chastain as global ambassador, starring in the brand’s elegant new campaign.

Retail expansion has also played a key role, with numerous store openings worldwide, especially in the Middle East.

Just days ago, the first boutique in Riyadh was inaugurated, an important milestone in the high-potential Saudi Arabian market. In the coming days, the Group will unveil a new global store concept, an authentic tribute to its Italian heritage. Spaces have been meticulously designed, with materials strictly sourced from Italy.

Further strengthening its presence, Damiani has signed two major joint ventures, leading to the creation of new Rocca-branded companies: one in Calabria with top retailer Scintille and another in Central Italy with the historic jewelry house Damiani Parati.

Looking ahead, Group President Guido Grassi Damiani remarked: “Despite an environment still marked by volatility and complexity, we remain optimistic about the future.

The strong performance of this fiscal year - made possible thanks to the dedication of our invaluable team, the trust of our clients, and the support of all our stakeholders - proves the effectiveness of our strategy. We will continue our investment plan, not just with the next quarter in mind, but with a vision firmly set on the generations to come.”

Antonella Reina, Editor VO+