Buccellati: A Day in Portofino for the New Campaign

Portofino, the most coveted destination on the Ligurian Riviera, transforms into the evocative backdrop for Buccellati’s new advertising campaign. Here, Talita von Fürstenberg, designer, entrepreneur, and philanthropist, who has been the Maison's ambassador since 2023, embodies the essence of subtle beauty that requires no loud proclamation.

The magnificent villas perched above the sea, the breathtaking vistas, and the waves crashing against the rocks provide the perfect setting for her sophisticated yet relaxed style, naturally accentuated by Buccellati’s creations. The seaside village, renowned for inspiring artists, writers, and figures of every era, thus becomes the ideal place to celebrate the iconic essence of the brand.

Photographed by Josh Olins, Talita is captured in a play of light and shadow, immortalized in black-and-white shots that capture the seamless union between the environment and Buccellati’s iconic collections: Opera, Macri, Étoilée, Rombi, and Ramage. Each image tells a story of elegance - never ostentatious, always refined. With the campaign, Buccellati also marks its return to silverware, presenting the Tahiti, Doge, and Marina collections: their splendor naturally emerges within the surrounding context, a perfect fusion of luxury and understated elegance.

Antonella Reina, Editor VO+