Bulgari Studio: A New Platform of Innovation and Creativity

Bulgari Studio is the new innovative platform dedicated to co-creation and experimentation, designed by the Roman maison to share pioneering visions and explore new horizons in the world of luxury.

This limitless space will allow Bulgari's progressive spirit to interact with the talent of contemporary creative minds, aiming to reinvent the narrative of its most iconic symbols. Like the B.zero1 ring which, for over 25 years, has offered infinite possibilities for creative experimentation, and is now preparing to welcome new interpretations. Among the next emblematic creations to follow, we find the new Bulgari Roma bag and the Bulgari Bulgari watches, known for their unmistakable aesthetics.

The project, which promises to bring a new wave of creativity to the world of fine jewellery and watchmaking, was launched in Seoul, a city that in recent years has become a true epicenter for innovation. The grandiose Théâtre des Lumières served as the backdrop for an extraordinary event, where visitors from all over the world were invited to immerse themselves in an experience that broadened the concept of design, innovation, and creativity.

Seoul represents just the beginning of Bulgari Studio's journey which, over the course of the year, will bring together contemporary artists on a global scale, offering an extraordinary panorama of what the future of art and luxury can offer.

Antonella Reina, Editor VO+