Festina Italy: quality and innovation propel growth
Festina Italy closed 2024 with results that underscore the Group’s strategic solidity and market insight. With revenues exceeding €16.4 million and an increase of 1.77% compared to the previous year, the company confirms a positive trajectory across all sales channels, further consolidating its market position.
At the forefront of this success is once again the Festina brand, which alone accounts for over €12 million in turnover, reflecting a robust growth of 7.55%. This performance is fuelled by collections such as Swiss Made, which blend the precision of Swiss watchmaking with an accessible and contemporary aesthetic. Particularly well received in Italy, the brand’s leading European market, models equipped with the Soprod movement, manufactured in-house by the Group, embody a harmonious fusion of mechanical tradition, artisanal craftsmanship, and innovative design.
Alongside Festina, other brands in the portfolio have also posted growth. Jaguar maintains its leadership in the premium segment, supported by refined collections like Automatic, Balancier, and Connected. Meticulous design and reliable mechanics have attracted a discerning clientele, both male and female, reinforcing Jaguar’s identity as a contemporary interpreter of time.
In parallel, Calypso achieved a significant milestone, surpassing €1 million in revenue. Targeted at a youthful audience, the brand has successfully delivered a lively and pop-inspired proposition, strengthening its connection with Generation Z through a playful, immediate, and unmistakably recognizable aesthetic. “Our 2024 closes against the trend of the sector, which further reinforces our confidence in the work we have accomplished,” emphasizes Paolo Galimberti, General Manager of Festina Italy.
“We have created value through a broad, accessible, and well-differentiated offering, complemented by communication strategies that adapt fluidly to the language of each target audience. Festina Italy grows because it continuously anticipates evolving tastes, lifestyles, and expectations.”
Antonella Reina, Editor VO+
