Jade Trau's debut at Harrods

On August 30th, Jade Trau, renowned for her sophisticated and daring creations, launched her first in-store pop-up on the luxury jewellery floor of Harrods in London. This exclusive event, which will run throughout September, marks a pivotal moment in the brand's international growth and celebrates a partnership with one of the world's most iconic department stores.
Among the showcased pieces are the Alchemy Curb Necklace & Heart Pendant and new iterations of the classic Scarlett design, available exclusively to Harrods’ clientele. The display also features the brand’s standout diamond pieces and the newly launched Plié collection, recently unveiled at the Couture Show. Every corner of the pop-up space is adorned with the brand’s distinctive colors and imagery, providing visitors with a uniquely immersive sensory experience.
The project is merely one aspect of Jade Trau’s global expansion strategy. With the recent appointments of Gabriella De Vivo as Wholesale Director and Victoria Scott as Global Business Development & Communications Director, the brand aims to penetrate key markets such as France, Germany, the Middle East, and China. The focus is on broadening the international network with the goal of introducing Jade Trau’s distinctive elegance to new territories. Jade Trau is also preparing for another significant event: an exclusive pop-up at Bergdorf Goodman, set to open on October 29th and remain open through November, offering a unique selection of creations for the holiday season.
Antonella Reina, Editor VO+