Rocca Opens in Calabria

Rocca has just opened a new boutique in Reggio Calabria, located on Corso Giuseppe Garibaldi, one of the city’s most elegant streets. This store marks the first to bear the Rocca name following the establishment of the company in 2023, a result of the strategic partnership between the Damiani Group and Scintille, a historic jewellery brand from Southern Italy owned by the Mazzuca family.
This move is designed to strengthen Rocca’s leadership and support local businesses. Spanning 250 square meters across two levels, the boutique combines elegance and sophistication with the tradition of Italian design.
The ground floor features expansive display areas, with exclusive corners dedicated to Damiani and Omega, as well as spaces showcasing jewellery from Salvini, Dodo, and Pomellato. Watch enthusiasts can also admire prestigious timepieces from brands such as Panerai, Hublot, TAG Heuer, Breitling, Baume & Mercier, Longines, Tissot, and Gucci.
The upper level is dedicated to Montblanc and the exquisite creations of Venini, the historic Murano glass factory owned by the Damiani Group.
Reggio Calabria, the most populous municipality and the only metropolitan city in the region, holds a strategic position in Southern Italy, both culturally and economically. It is home to the Regional Council, the National Archaeological Museum with the famous Riace Bronzes, and plays a central role in connections to the islands.
With this new opening, Rocca further solidifies its presence as a benchmark in luxury jewellery and watchmaking, taking its place in the exclusive shopping streets of Italy's most renowned destinations while supporting the region's thriving local sector.
Antonella Reina, Editor VO+