Rolex Daytona Zenith: a safe-haven asset not to be underestimated
Rolex Daytona models featuring the Zenith movement have long stood as a symbol of prestige and quality within the horology world.
Paolo Cattin, an expert collector and authoritative figure in the field, has examined the evolution of these timepieces and their current value. He asserts that 2025 presents a unique opportunity for those wishing to invest in such an iconic object.
In a market characterized by periods of expansion and contraction, the Daytona Zenith, produced between the late 1980s and 2000, epitomizes this dynamic. After a meteoric rise until 2021, prices have stabilized, creating the ideal environment for those seeking golden opportunities.
Cattin notes that this is the perfect moment for discerning collectors and investors, as, while prices remain high, they now present advantageous conditions. The most prestigious references, such as the 16518, 16519, 16520, 16528, and 16523, are priced between €15,000 and €24,000, with some rare models potentially exceeding €60,000. Cattin emphasizes that these models are currently undervalued, particularly when complete with original box and documentation. “In the 1990s, the Daytona Zenith was considered a luxury for the few. Today, those who have the means should seriously consider acquiring one, as it represents a tangible opportunity for long-term value appreciation.”
Beyond its historical value, the models captivate with their timeless design, merging elegance and sportiness into a single icon. The Ref. 16518, in yellow gold with a leather strap, and the Ref. 16519, in white gold, are alluring and rarer options, with prices that can exceed €20,000 depending on configuration. The Ref. 16520, in stainless steel, is among the most sought after, while the 16528 and 16523 offer a blend of exclusivity and accessibility, maintaining the hallmark quality that defines them. As Cattin puts it: “The Daytona has always sung to its own tune, and it will continue to do so. It is not just a luxury sports chronograph, but a true icon in the history of horology.” A safe-haven asset, then, that appreciates in value as the market fluctuates. With constant demand from enthusiasts and investors, the balance between rarity and quality renders the Daytona Zenith a secure investment.
Looking ahead, market cycles, as in the past, suggest that a phase of consolidation always precedes an upward trend. Now that prices are relatively lower, this is the right time to enter the game, with the prospect of an imminent rebound. The Daytona Zenith is the perfect choice for those seeking to diversify their portfolio with an asset that will continue to solidify in value and prestige over the years.
Antonella Reina, Editor VO+
