The art of titanium at Zancan

The Vicenza-based maison strengthens its position in the high-end men’s jewellery market with collections that blend unique materials and refined designs, telling a story rich in identity and excellence.

Eternity Titanium is the perfect example of this momentum.

Titanium – lightweight, durable, and incredibly versatile – becomes the canvas on which the most advanced technology and artisanal craftsmanship intertwine. Worked with precision machinery and refined by expert hands, it transforms into jewelry with essential yet impactful design, enhanced by 18kt gold details and natural diamonds. The collection is dedicated to a contemporary man: dynamic, self-assured, and in search of pieces that are not only beautiful but also meaningful.

However, Zancan’s journey is not fueled solely by creativity. 2025 is a year of expansion, with a strategic plan that strengthens the brand’s presence in key markets – Europe and the United States – while aiming for new opportunities in emerging regions such as the Middle East and Latin America.

The adoption of advanced digital tools and an increasingly smooth and engaging shopping experience make e-commerce the driving force behind this transformation.

Antonella Reina, Editor VO+