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Friday, 30 August 2024

Vhernier's Second Parisian Boutique

Vhernier's Second Parisian Boutique

Last July, Vhernier celebrated the inauguration of a new monobrand boutique within the iconic Printemps Haussmann department store. Situated on the first floor in the Joaillerie & Haute Horlogerie section, this 70-square-meter space is divided into two distinct rooms, offering a sophisticated sanctuary for jewellery enthusiasts.

The boutique’s design immerses visitors in the world of Vhernier, with walls adorned by sketches that serve as the foundation for each creation, reflecting the brand’s commitment to the beauty of simplicity. The furnishings elegantly blend metals with wood, creating a warm and refined ambiance. The pure, essential shapes of the displays highlight the roundness and curves of Vhernier’s distinctive pieces, while leather-covered surfaces evoke the inherent sensuality of the brand’s designs, adding a tactile dimension that echoes the generous forms central to Vhernier's aesthetic. To mark the occasion, the boutique unveiled two exclusive pieces from the Pirouette collection: a ring and a pair of earrings crafted from white gold, chalcedony, and diamonds.

With this Parisian opening, Vhernier now boasts sixteen monobrand boutiques, complemented by a distribution network that spans over 100 multi-brand jewelers and department stores.

Antonella Reina, Editor VO+

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