Zirconia: a brigh trend for this Christmas season

Forget the old cliché of the "diamond look-alike": zirconia is ready to take center stage, carving out its space as a protagonist in contemporary style. With their unparalleled sparkle and versatility, making them perfect for any occasion, they represent an accessible yet elegant choice, with an ancient history rooted in Indian mythology.

There, zirconia were celebrated as part of the legendary Kalpa Tree, a symbol of abundance and fulfilled wishes. Today, with their allure that blends tradition and modernity, they stand out as a captivating alternative, bringing vibrant energy and enhancing every creation.

With a bold, modern approach, Rue des Mille explores the glamorous side of zirconia in its Rebelle collection, which combines a touch of punk with chic sophistication, exemplified by the 925-silver maxi choker, plated in 18kt gold and adorned with white zirconia.

Boccadamo celebrates femininity with sinuous patterns and colorful zirconia, perfect for those who love delicate yet bold accessories, such as the silver necklace with peach crystal and zirconia.

In addition, Brosway adds an irresistible pop of color: green zirconia and rhodium-plated finishes bring to life jewellery that plays with hues, highlighting the vibrant and innovative side of modern jewellery design.

Antonella Reina, Editor VO+