Being there, digitally. Jewellery between algorithms and people Digital marketing trends for jewellery: data, channels and practical tips

In 2026, the first piece of advice on where to buy a piece of jewellery is increasingly coming from artificial intelligence. Meanwhile, 61% of consumers trust brands less when they use AI-generated content, Gen Z checks prices via direct messages and spends almost twice as much as Boomers on a diamond, TikTok Shop is turning over more than some major American retail chains, and luxury brands are winning over their customers with books, privacy, and imperfection. Those who make and sell jewellery find themselves right in the middle: visible to algorithms, credible to people.
The seminar organized by Federorafi explores the most interesting digital marketing trends for the jewellery sector, handpicked from over fifty international reports, with verified data and declared sources, and translates them into actionable insights: for each trend, what to do in practice, which channels to use, and what tone to adopt.
Aimed at entrepreneurs, retailers, marketers, and social media managers in the sector.

Moderator:
Laura Biason, Federorafi

Event streaming on The Jewellery Connect
Event in Italian - simultaneous translation is not available