RETAIL TALK: The words that change the value. When gemology meets law, the market and the consumer.

The jewellery market is changing. New materials, new technologies and new production models are expanding the range of choices available to consumers. In this scenario, though, a question arises that affects the entire Industry: do the words we use really describe what we're selling?

'Natural', 'synthetic', 'treated', 'grown', 'sustainable': each term carries a scientific, technical and legal meaning that simply can't be left open to interpretation.

With this event, Federpreziosi is sparking an open conversation between gemologists and experts, symbolically putting 'on trial' not the stones themselves, but the language used to describe them. Because transparency doesn't just come from the quality of the products — it also comes from the accuracy of the words used to present them. Consumer trust starts right there.

Welcome address:
Stefano Andreis, President of Federpreziosi

Moderated by:
Steven Tranquilli, Director of Federpreziosi Confcommercio

Speakers:
Davide Bolzoni, Coordinator of the Federpreziosi Gemmological Commission – Gemologist and Goldsmith
Salvo Ciulla, Gemologist and Jeweller
Raffaella Navone, Gemologist
Loredana Prosperi, Vice President of the Italian Association of Gemmologists

Event streaming on The Jewellery Connect
Event in Italian - simultaneous translation is not available