RETAIL TALK: Tourism and the goldsmith industry: how Italian jewellery stores contribute to promoting made in

When a visitor chooses to buy an Italian piece of jewellery, they're not just taking home a precious object — they're taking home a piece of our country's identity. Design, craftsmanship, tradition, creativity and culture all blend together into something that becomes a memory of an experience, a testament to Made in Italy and an ambassador of Italian excellence around the world.

Tourism is one of the main drivers of the national economy and is usually associated with artistic, cultural and food & wine heritage. Less obvious, but just as significant, is the role played by Italian jewellery stores — places where visitors come into direct contact with the quality of our craftsmanship and the professionalism of people who know how to turn a purchase into a truly meaningful experience.

Every jewellery store helps tell the story of its local area, promotes the culture of Italian jewellery and generates economic benefits that go well beyond a single sale. Purchases made by international tourists support businesses, strengthen the image of Made in Italy and fuel a kind of 'silent' export that often flies under the radar in traditional analyses.

It's from this awareness that the research promoted by the Osservatorio Federpreziosi Confcommercio was born, with the goal of exploring the relationship between tourism and the precious goods trade — measuring not only its economic impact, but also its cultural and strategic value for the country as a whole. Understanding how jewellery stores contribute to the appeal of destinations means recognising the role of a sector that every day transforms Italian excellence into growth, jobs and international reputation.

This event aims to spark a conversation on a topic that's still largely unexplored but increasingly relevant: Italian jewellery isn't just one of the highest expressions of Made in Italy — it continues to be one of the most elegant and authentic ways Italy tells its story to the world.

Moderator:
Steven Tranquilli, Director of Federpreziosi Confcommercio

Speakers:
Pierluigi Ascani, President of Format Research
Rossella Aquilino, Jeweller
Gianluca Versace, Jeweller
Vincenzo Aucella, President of Assocoral
Stefano Andreis,President of Federpreziosi
Maurizio Forte, ICE Agency

Event streaming on The Jewellery Connect
Event in Italian - simultaneous translation is not available