“Diamonds are a girl's best friend,” sang the iconic Marilyn Monroe in “Gentlemen Prefer Blondes” movie (1953). After World War II, the “economic miracle” gave rise to a strong desire for luxury and extravagance. The 1950s jewellery expressed joy and optimism towards a promising future. Opulence and the desire for creativity inspired the jewelers of the time. In Italy, in 1946, women were able to vote for the first time: female empowerment was increasingly expressed through jewelry.
A complete guide to make your visit smooth, always at hand. Your badge, the exhibitors list, the maps of the halls, the events program and all the useful information to get around Vicenzaoro in the best possible way.
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