Bibi van der Velden opens flagship in Amsterdam

Called “Unearth the Extraordinary”, the first flagship store by renowned jewelry designer and sculptor Bibi van der Velden opened its doors on September 3 in her hometown of Amsterdam

Launched to mark the twentieth anniversary of her eponymous brand, the store introduces the concept “Unearth the Extraordinary”, promising a multisensory experience inspired by spirituality, ancient rituals, and the natural world. The space is an extension of van der Velden’s creative vision. “This is not just a store, it’s my sanctuary to share. A space built from the ground up to reflect the layers of meaning behind every creation. It’s an invitation to enter my inner world: where materials transform, ideas come to life, and stories take shape. More than a destination, it’s a place to be moved by beauty, connection, and the unexpected,” van der Velden explains. The opening coincides with twenty years since her first collection. Since then, her work has garnered a devoted following of collectors, curators, and VIPs worldwide. Recycled gold, rare stones, 60,000-year-old mammoth tusks, and iridescent beetle wings come together in pieces where nature meets masterful craftsmanship, always with a detail that surprises, delights, and transforms. The store is designed as an immersive experience: visitors are greeted by wall-mounted jewelry cases resembling freshly unearthed fragments, offering glimpses of her haute joaillerie creations. Floors and furnishings evoke geological stratifications, inviting guests on a journey that is both physical and symbolic. At the center lies a tribute to one of nature’s most powerful and captivating creatures: the alligator. The inspiration culminates in a striking floor mosaic, reflecting the artistry of the Alligator Collection and forging a visceral connection between van der Velden’s jewelry and the primal force of nature.