“GOLDEN BLOOM” VICENZA BLOOMS AGAIN WITH THE FOURTEENTH EDITION OF VIOFF

Coinciding with Vicenzaoro Settembre, September 5–9, 2025, VIOFF, the Vicenzaoro Fuori Fiera, returns, an event born from the synergy between the municipal administration of Vicenza and Italian Exhibition Group (IEG). The theme of this 14th edition is “Golden Bloom,” an invitation to flourish through art, culture, and urban regeneration. Over 1,300 brands are expected at the fair, and a rich program of events is planned in the historic center, including installations, design, creativity, and collective participation.

A widespread stage for culture and creativity

The 14th edition of VIOFF confirms its strategic role for the territory, with a widespread format that connects the world of goldsmithing with the city. The historic center is transformed into an experiential journey through installations, nature, design, and jewelry. Regenerated spaces, such as the newsstand in Piazza Castello, a symbol of urban enhancement, also play a leading role. This edition celebrates rebirth as a cultural, social, and economic renaissance.

VIOFF, a flower that heals: health and community will also be at the heart of the next edition

On Saturday, September 6, Piazza dei Signori will host “Jazz in Bloom,” a concert-event curated by Andrea Castello and Concetto Armonico. The event will feature a dialogue between art and medicine with Fondazione Città della Speranza and Venice Brain Foundation. The historic center will also host performances, exhibitions, and installations open to all, with the involvement of shops, restaurants, and workshops in an immersive experience that celebrates rebirth, inclusion, and creativity.

The art poster: Marta Signori signs the image of the edition

The official illustration is signed by Marta Signori, an internationally renowned artist from Vicenza. Her interpretation of the theme ‘bloom’ is a poetic invitation to discovery, vitality and resilience: a symbolic image of a city that is changing and regenerating itself.

Institutional statements

Giacomo Possamai, Mayor of Vicenza:

“With ‘Golden Bloom’, we want to celebrate a city that is blossoming again, reinventing itself and promoting its spaces and talents.”

Leone Zilio, Councilor for Events:

“This edition of VIOFF best represents the direction we want to give to city events: inclusive, accessible, widespread, and capable of creating real value for the community.”

Matteo Farsura, Global Exhibition Manager Jewellery & Fashion IEG:

“With the 14th edition of VIOFF, themed ‘Golden Bloom’, we once again celebrate the opportunities that flourish thanks to the synergy between Italian Exhibition Group, the territory, institutions, associations, the business community, and the world of culture and education.”