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5 - 9 September 2025 - Vicenzaoro 5 - 8 September 2025 - VO Vintage
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Precious shells and lucky charms

Precious shells and lucky charms

Who has never collected seashells, maybe as a child on a seaside holiday? They are beautiful, in different shapes and with the most luminous shades, and they also represent an original good luck charm to always carry with you.

Seashells are making a comeback this upcoming summer in jewellery and accessories, directly drawn from 1970s culture: a true object of desire to buy during some exotic trip and to wear for the rest of the year with the nostalgic charm of a bygone time.

The seashell, in fact, is a natural element that evokes emotions in those who wear it: just bring it close to your ear to “hear the sea” and recall different memories. Moreover, in some Eastern cultures, it is considered a true good luck charm, a wish for a happy journey. In the West, it is also linked to beauty: just think that a shell is the cradle of the goddess Venus.

Certainly, in the high jewellery offerings of this summer, seashell jewellery holds the charm of the deep sea, among souvenir bracelets, designer earrings, and modernly crafted chokers with small shell-shaped charms that jingle. A perfect expression of this summer trend is the Capri collection by Giovanni Raspini.

Also particularly refined is jewellery made of mother-of-pearl: a precious, iridescent, and natural surface, ideal for adornments and considered a good omen as it stimulates imagination and wards off negativity.

Seashells become precious amulets for your summer in the macrotrend Ancient History from the Panorama section of the TRENDBOOK 2019+.

PUBBLICAZIONE

19/06/2018

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