Lowell: watches of excellence and Made in Italy

Among the key players at the September edition of VICENZAORO, scheduled from September 22 to 26, is also Lowell, a company based in Modena since 1969, specializing in the creation and production of watches.

"Measuring time is an art. And for us, it's also a passion": so says Liliana Caselli, an example of female leadership passed on to her children, the Rovatti siblings, now representing the second generation and bringing a necessary renewal through new strategies and an expanded target audience.
The company has always aimed to create the right tool to live and measure time, and in recent years—after over twenty years of experience in wristwatches—it has focused on launching new lines. Among these is Fonderia, a brand inspired by a reinterpretation of vintage style, featuring handcrafted straps made in Italy; H2x, with a youthful design and a wide selection of colors, based on a model available in multiple sizes; and also exclusive licenses in Italy for the main Serie A football teams.

During VICENZAORO September 2018, among others, The Captain will also be presented—a perfect combination of vintage style and sportiness, with aged markers and a unidirectional bezel, water resistant up to 100 meters, with screw-down crown and case back. It features a Made in Japan movement, a Milanese mesh stainless steel bracelet or a vintage leather strap Made in Italy.
And then there's The Alchemist, the first automatic watch created by Fonderia, blending classic elegance with fashion: clean lines, a timeless-style dial, and a Made in Japan automatic movement that forms the true soul of a watch designed for those who want only the best.

Italian excellence, minute after minute.