APM Monaco arrives in Forte dei Marmi

APM Monaco has brought its distinctive Monegasque allure to the Italian coastline with the opening of a new boutique in Forte dei Marmi, one of Tuscany’s most exclusive seaside destinations.

Located at 11 Via Giuseppe Spinetti, the concept store perfectly embodies the brand’s identity through its contemporary and sophisticated design. The elegant and welcoming space invites clients to explore the collections, particularly the new Été line, which strikes a delicate balance between the heritage of classic jewellery craftsmanship and decidedly modern creativity. The choice of Forte dei Marmi is no coincidence: this prestigious locale stands as an international benchmark for luxury tourism and, like Monaco, boasts an exclusive Mediterranean atmosphere that has long inspired the APM universe.

“We are thrilled to open the doors of our new boutique in one of Italy’s most captivating destinations,” said Kika Prette, Artistic Director of APM Monaco. “Forte dei Marmi embodies the excellence of the Italian art of living. We are confident our clients will find here the creative spirit and Mediterranean soul that define our brand.”

This opening strengthens APM Monaco’s presence in the Italian market, joining boutiques already established in Milan, Rome, Turin, and Verona. The brand’s international network extends to more than 400 strategic points of sale across France, the United Kingdom, Switzerland, Germany, Belgium, as well as New Zealand, Japan, and the United States; a testament to its mission of bringing the elegance of the Côte d’Azur to the world.

Antonella Reina, Editor VO+