Boucheron turns wintertime into a wearable dream

In the new Winter Wonderland 2025 campaign, designed to illuminate the Christmas season, Maison Boucheron transforms nature into an enchanted realm: those who walk its most secret paths will discover precious wonders. The ambassadors are Daisy Edgar-Jones, Han So-hee, Mina, and Dilan Çiçek Deniz: each inhabits a universe suspended between dream and reality, illuminated by the unique magic of the season. Amid snow-covered landscapes, surprises multiply, while the Maison’s iconic collections, Quatre, Serpent Bohème, and Plume de Paon, emerge in the most unexpected places, like small treasures to be unveiled. Daisy Edgar-Jones stands out, immersed in a world of light and hidden treasures, embodying the playful spirit of the season and expressing her personality through pieces from the Plume de Paon collection, whose airy design, inspired by the movement of a feather, is an iconic symbol of the Maison’s lightness and refinement.

Antonella Reina, Editor VO+