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The choker, the signature piece of contemporary brand

The choker, the signature piece of contemporary brand

Minimal, sensual, declarative. Perhaps more than any other jewel, the choker embodies the cyclical power of style. Worn in Renaissance courts as well as in the underground clubs of the Nineties, the short necklace that clings to the neck like a mark or a signature has crossed centuries without ever losing its symbolic strength. Once a statement of belonging and protection, ornament and status, today it stands as a sign of aesthetic autonomy: an open field for experimentation where brands project their own visions of femininity and strength. The latest interpretations alternate between fluid metals and rigid surfaces, suspended diamonds and leather or velvet weaves, sculptural silhouettes and sheer transparencies that trace lines of energy across the body.

In the choker Gaia, the sustainable fine jewelry brand AMA celebrates the radiance of diamonds through a rhythmic sequence of pear and brilliant cuts. Recycled rose gold forms a noble frame: a gentle structure that supports without weighing down. Akillis, by contrast, turns to myth with Python, a choker inspired by the serpent, timeless archetype of metamorphosis and rebirth. Veneroso, in turn, leads us into an ancient and mysterious world with Moai, a necklace defined by sinuous lines and smooth volumes, where gold transforms into spiritual matter.

 

Antonella Reina, Editor VO+

PUBLICATION

11/11/2025

Talking with VO+

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