Damiani’s elegance makes its way to the Middle East

The special affinity between Italian luxury and the Middle East is becoming increasingly evident, as reflected in Damiani’s strategic moves. The Italian maison, still family-owned and renowned worldwide for its Made in Italy collections, has strengthened its presence in Dubai and the Kingdom of Bahrain, refurbishing its 177-square-meter boutique in the iconic Dubai Mall and opening a new 150-square-meter store in the prestigious Marassi Galleria Mall in Manama. Both spaces embody the Maison’s new global concept, a true celebration of Italian heritage expressed through meticulous attention to space and the use of precious materials. The inspiration evokes the refined atmosphere of a luxurious Italian home, perfectly mirroring the brand’s iconic style. Jewelry enthusiasts can explore the collections in a bright, comfortable, and welcoming environment. Soft, rounded forms define the counters, display cases, and stands, while carefully considered furnishings and refined details ensure an elegant yet discreet experience. VIP rooms offer a private, family-like reception, guiding clients through a journey of craftsmanship and creativity. Every element speaks of elegance: a warm palette dominated by gold – chosen to appeal to the tastes of the Gulf’s sophisticated clientele – is paired with touches of beige and brown, the brand’s signature shades. Gold also defines the “scenic backdrops” in screened glass found in the windows and throughout the store, as well as the dynamic internal feature wall, whose alternating circles and rectangles echo the motif of the iconic Belle Époque collection.

Antonella Reina, Editor VO+