FerriFirenze opened its first official boutique last May on the legendary Ponte Vecchio, symbol of the Tuscan capital and Florentine goldsmithing excellence. A strategic and identity-defining choice that marks a fundamental moment for the company. «It is the first real FerriFirenze boutique, in addition to our atelier, and we couldn't have hoped for a more representative location. It is a dream come true, but also a huge responsibility, » said Ilaria Furlotti, co-founder and creative director of the brand. The new opening consolidates a vision that combines traditional craftsmanship and contemporary spirit.
Antonella Reina, Editor VO+
PUBLICATION
12/08/2025
Talking with VO+
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