The Italian market welcomes a new player: Kinraden

Kinraden’s creations invite reflection on the beauty of our planet and the responsibility of preserving it. Founded by Danish architect Sarah Emilie Müllertz, the brand now brings its philosophy to Italy, drawn to a country where art, design and beauty naturally coexist. Kinraden’s presence will unfold through collaborations, private presentations and partnerships with Italian galleries and institutions: places where jewellery can be part of a wider dialogue between form, ethics and permanence. The first step in this journey took place in Milan, with an intimate dinner hosted at Muuto Apartment on Via Solferino 11, chosen for its ability to merge art, architecture and intimacy in perfect harmony with the brand’s founding values. Kinraden’s commitment is rooted in a rigorous vision of circular economy and in a production system that ensures fairness and traceability. The jewelry, inspired by the tradition of Japanese design and the refined austerity of Danish architecture, embody a balanced dialogue between form and function, guided by respect for nature. Pieces are crafted exclusively from 18-karat gold and sterling silver recycled from discarded medical and technological equipment, and forged by skilled Thai artisans certified by the Responsible Jewellery Council. “In a world where everything is interconnected, Kinraden stands as a beacon of conscious practice, uniting exceptional design with integrity. We invite you to join us on this journey toward a brighter future, where beauty, ethics and compassion are seamlessly intertwined,” said Sarah Emilie Müllertz.

Antonella Reina, Editor VO+