Maison Boucheron unveils Serpent Bohème Vintage

Pushing beyond known boundaries has long been an inherent trait of Maison Boucheron, driving the brand to continually redefine the classic codes of high jewellery with a spirit of experimentation, passion, and a forward-thinking vision. This avant-garde approach is encapsulated in the new Serpent Bohème Vintage line, which introduces fifteen original creations inspired by the iconic Serpent Bohème collection, first launched in 1968.

At the time, master jewelers meticulously sculpted and engraved precious metal to replicate the serpent’s scales with exquisite refinement. Today, under the creative direction of Claire Choisne, the collection evolves once more: gold links are reimagined with lighter, more fluid lines, while colorful gemstones make way for pear-cut brilliant diamonds.

The collection’s energy is renewed through bolder volumes and redefined proportions, alongside statement pieces designed for versatility – transforming in multiple ways to highlight the signature snake-skin texture of gold. To celebrate its launch, Maison Boucheron has created a campaign that captures the free-spirited sophistication of the iconic ’70s. The images reveal a perfect balance between retro charm and a contemporary vision of high jewellery.

Antonella Reina, Editor VO+