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Wednesday, 06 July 2022

Loto Preziosi: 50 years of gold

Loto Preziosi: 50 years of gold

From design to the finished item. A process that, at Loto Preziosi, is only part of the path that leads to the creation of a precious jewel. Because, in exactly 50 years of business, the Arezzo-based company has also learnt to develop specific techniques and machinery to carry out particularly special procedures and follow up on unusual ideas.

Prototyping, casting, electroforming and finishing are all phases completed in-house, the result of a commercial and financial solidity that has allowed the company to constantly invest in design and innovation and focus, even back in the early days, on what is now a market must, in other words, final product customization.

Now, with more than 48,000 products, Loto Preziosi's target market is global, with particular appeal in the Emirates and the States. Its almost exclusively yellow gold manufacture offers carat weights based on the customer's requests and country of destination. In fact, while 18 kt is the most popular in Europe, the Arab countries prefer 18 and 21 kt, and the USA mainly want 14 kt and sometimes 18.

Lorenza Scalisi, Editor VO+

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