Piercings? Increasingly precious

Once rudimentary, then subversive, always symbolic, yet today precious: the piercing is the latest frontier of fine jewelry, a phenomenon well worth watching. The growth of this particular segment of jewellery has been driven above all by the rise of the piercing as a form of personal expression, particularly among younger generations. Amplifying the phenomenon are social media and the magnifying role of influencers and celebrities, who have consecrated it as a collective aesthetic language. Gold, platinum, diamonds, and biocompatible titanium are the noble materials that, alongside traditional surgical steel, shape these forms. Designs abound and, especially regarding the ear area, placements multiply. For Piano Jewellery, the piercing is experiencing the brightest era in its history. Literally luminous. The Istanbul-based brand interprets the practice with the discipline of fine jewelry. The setting techniques used for diamonds placed in delicate areas such as the tragus, helix, or conch are designed to maximize light refraction while simultaneously ensuring utmost comfort. Equally precious are the designs offered by Gaze, an Italian brand based in Parma, where luxury piercing is redefined through fashion. Crafted with cutting-edge technology and precious materials – such as gold, silver, diamonds, and gemstones – the jewels are conceived as part of a contemporary visual language. Also in Italy, the company Diversa Piercing was born to offer a true alternative to classic steel and titanium piercings. The project combines goldsmith tradition and innovation, offering handcrafted jewelry featuring cubic zirconia, diamonds, and natural stones, entirely in 18-karat gold, tested and guaranteed hypoallergenic by certified laboratories.

Antonella Reina, Editor VO+