Damiani: a new store in Hangzhou

The new opening of the Damiani store in Hangzhou, the capital of Zhejiang province and a major economic hub in the country, marks the brand's expansion in China. The 143-square-meter boutique is located on the ground floor of the Westlake 66 Mall, an innovative example of integration between luxury retail, office spaces, and high-end hospitality structures. The boutique's aesthetic evokes the welcoming atmosphere of an elegant Italian residence, recreated through furnishings with soft lines and premium materials – such as Calacatta marble – immersed in a color palette dominated by gold, with touches of beige and brown, nuances historically dear to the brand. Inside the store, an elegant VIP room has been dedicated to Venini, the historic Murano glassmaker owned by the Damiani Group. The opening represents further confirmation of the Group's excellent performance in the East, as evidenced by the recent boutiques inaugurated in the Chinese city of Sanya, in Korea, and in Singapore.

Antonella Reina, Editor VO+