Damiani opens a new boutique in Forte dei Marmi

Damiani’s expansion plan across the most exclusive destinations continues. The latest opening brings the Maison to Forte dei Marmi, which has always been a preferred destination for sophisticated international tourism. Located in the town’s historic center, the new boutique welcomes visitors into a harmonious environment that follows the recognizable concept of the other stores. Calacatta marble surfaces, softly shaped furnishings, and a color palette playing on shades of gold, beige, and brown create an intimate and sophisticated atmosphere, typical of a refined Italian residence. Gold also "infuses" the storefront windows through screen-printed glass "scenic backdrops" that enhance the display of the jewelry. Additionally, the space hosts a selection of works by Venini, the historic Murano glassmaker belonging to the Damiani Group, adding the charm of Venetian artistic tradition. At this new address, brand lovers can find the most representative collections, such as Mimosa, Margherita, Belle Époque, and Belle Époque Reel.

Antonella Reina, Editor VO+